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www.TheMayolRealtyGroup.com

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Saturday, January 25, 2014

Make Relocating to Las Vegas an Invigorating Fresh Start

Relocating to Las Vegas can be an invigorating fresh start: an opening to unexplored opportunities and a brand new community filled with tomorrow’s life-long friends. Then again, faced with a sudden onslaught of details and decisions, it can be an experience that falls just short of overwhelming. Every year, 43,000,000 Americans move to a new home, yet the Employee Relocation Council says that moving is the third most stressful event in a person’s life.

If you are relocating to Las Vegas anytime soon, there is much that you can do to ensure the more positive outcome. Whether you will move for professional reasons or just to take advantage of the lifestyle Las Vegas offers, you will cut down on anxiety when you take positive steps to orient yourself ahead of time.

If at all possible, make a few excursions to Las Vegas well in advance of your move. Make them mini-vacations: when you check into a local hotel or motel for a few days with no pressing agenda, you’ll be free to learn a lot about your new town, discover some of what will become your new favorite place, and just plain get familiar with what is where (and how to get there). Later, when you’re in the midst of relocating to Las Vegas, there won’t be any free time for that kind of leisurely investigation.

Be sure to visit our Las Vegas Chamber of Commerce early during your first stay. You’ll find loads of resources to help you familiarize yourself with the whole region. From welcome packets that include coupons and a list of things to do, to specific question-answering advice and help, the C of C is a great free resource for future residents.

Even further in advance, once relocating to Las Vegas looks likely, whether you plan to buy or lease, get in touch with a Las Vegas Realtor^®. There is no better source for insider guidance on schools, which neighborhoods are the best for your needs, and invaluable help in finding and landing your new residence.

Advance planning will make relocating to Las Vegas a positive and efficient experience— and it’s my business to help that happen for my clients. Contemplating relocating to town in 2014? A call to me now is a great way to get started!

Marcelo V. Mayol

The Mayol Realty Group

Realty One Group

702-812-9990

www.TheMayolRealtyGroup.com

www.YourVegasHomesValue.com

Sunday, January 12, 2014

Positive Language Makes a Las Vegas Real Estate Listing Pop

Sometimes what you don’t say in your Las Vegas real estate listing can be as important as what you do. Your marketing will necessarily include all sorts of numerical info your agent enters for Las Vegas' MLS – but the main text itself is every bit as crucial. That paragraph has to be more than a summary of structure and land because it’s actually your most important ad. Your agent must accurately describe the home while simultaneously reaching out to appeal to the corps of potential buyers.

Certainly, the most glaring shortcomings will always sour a real estate listing (bad photos, misspellings, etc.). But there are more subtle points that can slip by.

Phrasing should avoid negative-sounding words. “Dark” can perfectly describe a comfortable décor approach, but on paper, the word is a downer. “Old” is another one of those, while it's first cousins “quaint” and “historic” are positive substitutes. “Needs work” will dynamite the perceived value of any home (who want to pay to have to do “work”?) — while “perfect canvas for your design touches” leaves a more positive impression.

The right language gives buyers a chance to form their own opinions once they’ve seen the property. Negatives stand a good chance of preventing that from happening in the first place.

Your Las Vegas real estate listing is your first chance to sell, so don’t neglect to mention less-obvious features: any unseen attributes that numbers alone don’t convey. The number of bedrooms, square footage, etc., can’t help a listing’s reader know that there is a finished basement. An extra-big garage or astonishingly beautiful window views need to be pointed out (but only if the adjectives are on-target).

In any case, be sure your home is prepared to show and sell before your Las Vegas real estate listing appears. Buyers can see how long a home has been on the market, and the more days and weeks that tick by, the less appealing a property can seem. But the fact is, a well-marketed property is most likely to become a quickly sold property.

As your home closes in on its marketing debut, contact me to schedule a no-obligation consultation. I’m here to make sure that listing pops!

Marcelo V. Mayol

The Mayol Realty Group

Realty One Group

702-812-9990

Friday, November 29, 2013

Difference Between Prepping for In-Person and Virtual Tours

Virtual tours in Las Vegas can be potent selling tools over the coming holiday season. To make the best use of those tools, it’s important to prepare your home with the special requirements of the medium in mind. How doing so differs from prepping for in-the-flesh showings is a subtle but real distinction. Some photographers use a couple of tricks:

Close One Eye

Virtual tours are assemblages of still or video shots —raw material that is all filtered through the single lens of a camera. When anyone walks through a home, they do so with both eyes open. They experience a three-dimensional impression of their surroundings.

What the “camera sees” is different — it’s why some people and places are said to be more “photogenic” than others. It’s also why you sometimes see a film director examining the next shot through a single-lens viewfinder — he’s viewing the set the way the camera will. The quickest way to start seeing what your virtual tour will convey is to simply close one eye. Strange but true, when you stand back and view each room that way, you get a two-dimensional (flat) version of what’s there.

Snap a Test Shot

After you have arranged a room to look pleasing in a one-eyed view, take an actual test shot, then view it critically. You will probably notice how the camera lens picks up and seems to magnify any flaws that were less apparent before. You’ll want to -

remove excess furniture (and all clutter) to “open up” the space, expanding apparent size
scrub any surface or thing that appears less than Q-tip clean
place tasteful accessory combinations (lamps, plants, books) of varying heights next to one another to add dimension

The goal of virtual tours is to show a comprehensive view of the subject properties, inside and out — a view that will ignite the imaginations of potential buyers. As we enter the hectic holiday season, the importance of Las Vegas virtual tours can’t be overemphasized! The buyers (and they are out there!) will be busier than usual. Call me today to discuss how to reach them!

Marcelo V. Mayol

The Mayol Realty Group

Realty One Group

702-812-9990

https://www.facebook.com/MarceloMayolRealtor
http://pinterest.com/marcelomayol/6437-gilded-flicker-st-lasvegasshortsales/

Saturday, September 7, 2013

Your Social Media Can Boost Las Vegas Property Search

By now, social media are an integral part of many peoples’ daily routine. If you are selling your home in Las Vegas this summer, you can decide to add your own social media clout to add further momentum to the professional campaign. Your agent already has a great website to attract anyone conducting a Las Vegas property search. Now many sellers are using their own social media network to link to it.

No one wants to be spammed by a friend’s marketing on Facebook, but a few posts about your home-selling adventures can be interesting. When your home is first listed, announce it and post a link to your agent’s website. Be sure not to sound too sales-y (that’s your agent’s job). Instead, share items that relate to your life: “It’s really happening! Listing our home for sale in [insert your neighborhood] this weekend. Now I finally get to show off my new kitchen with its 6-burner Viking range!” Share photos, too.

The rules for Twitter marketing are similar. It’s social, so avoid outright sales tactics. Try asking engaging questions, like, “Do you think buyers in [insert your neighborhood] will want to check out our #solarpanels?” Don’t forget to #hashtag key words, and always link to the listing’s website so interested buyers click directly to it for their property search.

Photos sell — so if you have a Pinterest account, use it! Ask your agent for copies of your listing’s top-quality photographs, then post, post, post! Choose the top three features Las Vegas buyers might be looking for in their property search and create a Pinterest board for each. If you have a chef’s dream kitchen, create a board featuring gorgeous kitchens. If you have a waterfront property, make a board filled with beautiful waterfront properties (especially yours!) The boards will draw prospects whose property search keys on those features.

I welcome help from any homeowner who thinks their own social network will add to my full-time campaign. If you’re looking to sell your home in Las Vegas this summer, contact me today to discuss how my marketing plan can go to work for you!

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Marcelo V. Mayol

The Mayol Realty Group

Realty One Group

702-812-9990